Admin / Dashboard
Dashboard
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Orders Today
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Net Profit (Mar)
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Live from P&L
Payouts Due
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Cancellations
—
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GST Liability
—
This month
Avg Health Score
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Campaign Timelines + Health
Quick Financials
P&L
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Payment Buffers
Today's Summary
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Cancellation Management
Auto-reassigned to same agent · Agent deduction in next payout · Brand invoice
adjusted · Credit note issued
Cancellation Rules — How the system handles it
Agent: Paid upfront · No salary deduction — tracked for performance review
only · Order auto-reassigned back to same agent to redo
Brand: Invoice adjusted — delivered orders only · Credit note raised for cancelled count · Buffer consumed amount reduced
Campaign: Cancelled count deducted from total · Agent must redo the order · Campaign count = Delivered only
Brand: Invoice adjusted — delivered orders only · Credit note raised for cancelled count · Buffer consumed amount reduced
Campaign: Cancelled count deducted from total · Agent must redo the order · Campaign count = Delivered only
Total This Month
12
0.58% cancel rate
Buyer Cancelled
5
Amazon buyer cancelled
RTO
3
Return to origin
Agent Error
3
Wrong product/address
Platform Flagged
1
Suspicious activity
Agent Performance Flags
Cancellations tracked for review — no salary impact
Brand Invoice Adjustments
Cancellations adjusted in next invoice
Cancellation Log
Every cancelled order · reason · reassignment status · payout deduction · invoice
adjustment
| Order ID | Brand | Agent | SKU | Platform | PC | SF | Reason | Detected | Reassigned? | Performance Flag | Invoice Adj | Status |
|---|
Campaign Health Scores
Auto-calculated daily · 0–100 · Pace + Buffer + Cancel Rate + Review Completion
How Health Score is Calculated
Pace (40pts): On track = 40 · 1 day behind = 32 · 2 days = 24 · 3+ days = 0
|
Buffer (25pts): >50% buffer = 25 · 20–50% = 15 · 80%+ consumed = 5 · Locked = 0
|
Cancel Rate (20pts): <1% = 20 · 1–3% = 10 · >3% = 0 |
Review Completion (15pts): 100% = 15 · 80%+ = 10 · below = 5
Agent Salaries
Fixed monthly salary · No per-order calculations · Cancellations tracked for
performance only
Salary Model — Fixed monthly pay
All agents on fixed monthly salary. Not linked to orders. Cancellations tracked for performance
only.ss − Deductions |
Agent always paid upfront · cancellations recovered from next payout · Logged in
ledger · WhatsApp receipt sent
Gross Payable
₹1.38L
8 agents
Cancel Deductions
₹0
0 cancelled
Net Payable
₹0
After deductions
Agents with Deductions
0
Cancellations tracked
Due Date
Fri
Mar 15, 2026
Monthly Salary Sheet
Agent · Monthly salary · Orders done · Cancellations (performance only)
Ledger entry auto-created on Pay All · WhatsApp receipts sent to each agent · Agent
payout account debited
Net Total: ₹0
P&L Statement
Service Fee income only · Product Cost excluded (passthrough) · Real profit for your
CA
Why Product Cost doesn't appear in P&L
Product Cost is a passthrough — Digidab collects it from brands and forwards it to
agents. It is NOT Digidab's income. Only Service Fee (₹35–₹120/order) is real revenue. Your CA and
Vyapar should reflect the same.
Profit & Loss — March 2026
Digidab Marketing · GSTIN: 29XXXXX1234X1ZX
Income
Service Fee — Campaigns₹0
Less: Cancellation adjustments
(12 orders)−₹18,400
Gross Service Fee Income₹0
Direct Expenses
Agent Payouts (Gross)₹0
Less: Cancellation deductions
recovered+₹19,600
Net Agent Cost−₹1,33,000
Gross Profit₹0
GST & Operating
GST Paid to Government (GSTR-3B)−₹24,840
WhatsApp API charges−₹2,800
Google Workspace / Tools−₹1,200
Office / Misc expenses−₹8,000
NET PROFIT — This Month₹0
Profit Margin on
Service Fee78.1%
Monthly Comparison
| Month | SF Income | Agent Cost | GST | Net Profit | Margin |
|---|---|---|---|---|---|
| Jan 2026 | ₹14.2L | ₹3.0L | ₹20,160 | ₹10.8L | 76% |
| Feb 2026 | ₹16.1L | ₹3.4L | ₹22,500 | ₹12.3L | 77% |
| Mar 2026 ← | ₹18.2L | ₹3.6L | ₹24,840 | ₹14.2L | 78% |
Note for CA / Tally
Accounts not in P&L (passthrough):
Product Cost Receivable: ₹82L collected from brandsProduct Cost Payable: ₹82L forwarded to agents
These two cancel out — zero P&L impact
GST Treatment:
Output GST (18% on SF): ₹24,840 liabilityInput GST: ₹0 (no ITC this month)
Net GST payable to govt: ₹24,840
Cash Flow Forecast
Next 30 days · Receivables vs Payables · Bank balance projection
Bank Today
₹4.21L
Current balance
Expected In (30d)
₹22.4L
From brands
Expected Out (30d)
₹8.9L
Agents + GST
Projected Balance
₹17.7L
Apr 14, 2026
30-Day Cash Flow
Weekly view · Inflows (brand payments) vs Outflows (agent payouts + GST)
Expected Receivables
From brands — overdue + upcoming
| Brand | Invoice | Amount | Expected By | Status |
|---|---|---|---|---|
| ZapStyle | DD-INV-2026-001 | ₹54,000 | Overdue 7d | Urgent |
| TrendKart | DD-INV-2026-002 | ₹54,000 | Overdue 7d | Urgent |
| GlowSkin | DD-INV-2026-004 | ₹24,000 | Mar 18 | Due Soon |
| FreshBrew | DD-INV-2026-003 | ₹48,000 | Mar 22 | Upcoming |
Scheduled Outflows
Payments you must make
| Type | Amount | Date | Status |
|---|---|---|---|
| Agent Salaries (8) | ₹1,33,000 | Mar 31 | Pending |
| GST — GSTR-3B | ₹24,840 | Mar 20 | Due Soon |
| Operating Expenses | ₹38,400 | Mar 31 | Upcoming |
| Agent Salaries (8) — April | ₹1,33,000 | Apr 30 | Upcoming |
Products & SKUs
Multiple SKUs per brand · Different PC/SF per product · Separate order targets
Multi-SKU Campaigns — How it works
Each brand can have multiple products with different prices and order targets.
Example: FreshBrew has 3 SKUs — Coffee ₹420, Tea ₹280, Cold Brew ₹580. Each gets its own Product Cost,
Service Fee, order count, and review split. Total campaign = sum of all SKUs.
Audit Log
Every admin action · Who did what · When · Full trail for disputes
Why Audit Log Matters
If a brand disputes an order count, agent disputes a deduction, or GST figure
doesn't match — the audit log shows every single change: who made it, what was changed, old value →
new value, exact timestamp. Cannot be edited or deleted.
All
Cancellations
Payouts
Invoices
Campaigns
Agents
Campaigns
FitGear — Done 24 Days Early! Health: 100/100
400/400 orders · Agent payouts auto-calculated · INV-2026-005 generated · Re-engage
CRM added
| Campaign | Sale Order | Platform | SKUs | Done/Total | Cancelled | Delivered | PC | SF | Health | Status |
|---|
Orders
Order Log
Cancelled orders shown with reason · Reassignment status · Payout deduction flag
| Order ID | Sale Order | Brand | SKU | Agent | Platform | PC | SF | Type | Proof | Cancel? | Status |
|---|
Reviews, Ratings & Organic
Admin splits · AI assigns Order IDs · Conflict detection
Campaign Review Split
Invoices & Sale Orders
GST-compliant · CGST 9% + SGST 9% on Service Fee · Cancellation adjustments in next
invoice
Invoice Register
Click any row to preview — adjustments for cancellations shown in narration
| Invoice No | Sale Order | Brand | Orders | Cancelled | Delivered | SF Net | CGST | SGST | Gross Total | Net Received | Status | Actions |
|---|
Full Ledger
Double entry · All account heads · Cancellation adjustments · Payout entries
Account Heads
Service Fee Income
Date
Voucher
Narration
Debit
Credit
Balance
GST — GSTR-1 & GSTR-3B
18% on Service Fee only · Product Cost exempt · Cancellations reduce taxable turnover
Taxable (SF net)
₹1.38L
Output GST
₹24,840
CGST 9%
₹12,420
SGST 9%
₹12,420
Due
Mar 20
GSTR-1 Sales Register
| Invoice | Brand | Date | Taxable SF | CGST | SGST | Total |
|---|
GSTR-3B Summary
Loading GST data...
TDS — Section 194C
1% on Product Cost + Service Fee payments from brands · No TDS on agent payouts (you
pay full amount) · Form 26Q quarterly
Digidab TDS Rules — Correct Business Logic
Who deducts TDS on whom:
Brands → Digidab (194C @1%): When a brand pays Digidab (for Product Cost + Service Fee), IF the brand is TDS-registered, they deduct 1% TDS before paying. Digidab receives net amount. Digidab claims this as TDS credit in Form 26AS.
Digidab → Agents (NO TDS): Agents are on fixed monthly salary. Salary TDS (Section 192) applies only if annual salary exceeds ₹2.5L basic exemption. Most agents below threshold — no TDS deducted.
Per-brand setting: Some brands deduct TDS, some don't. Admin marks this per brand. Accounting adjusts automatically.
Brands → Digidab (194C @1%): When a brand pays Digidab (for Product Cost + Service Fee), IF the brand is TDS-registered, they deduct 1% TDS before paying. Digidab receives net amount. Digidab claims this as TDS credit in Form 26AS.
Digidab → Agents (NO TDS): Agents are on fixed monthly salary. Salary TDS (Section 192) applies only if annual salary exceeds ₹2.5L basic exemption. Most agents below threshold — no TDS deducted.
Per-brand setting: Some brands deduct TDS, some don't. Admin marks this per brand. Accounting adjusts automatically.
TDS Deducted by Brands
₹28,420
Brands → Digidab
Brands with TDS
3
ZapStyle, FreshBrew, TechPulse
Brands without TDS
5
Pay full amount
TDS on Agent Payouts
₹0
Nil — full payout always
TDS Receivable (26AS)
₹28,420
Claim in ITR
How TDS affects your cash flow
If FreshBrew owes you ₹1,00,000 (PC + SF) and they deduct 1% TDS → they pay you ₹99,000 cash + ₹1,000
goes to govt in your name.
You reflect ₹1,00,000 as income. ₹1,000 TDS appears in your Form 26AS. You claim it as advance tax when filing ITR. Net effect = zero loss, just timing.
You reflect ₹1,00,000 as income. ₹1,000 TDS appears in your Form 26AS. You claim it as advance tax when filing ITR. Net effect = zero loss, just timing.
Brand TDS Register — Section 194C @1%
Brands that deduct TDS from payments to Digidab · Both PC + SF included in TDS base
| Brand | GSTIN | TDS Status | PC (₹) | SF (₹) | Total Invoice | TDS Base | TDS @1% | Net Received | 26AS Status | Edit |
|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL | — | — | ||||||||
Agent Payouts — NO TDS Deducted
Digidab pays agents full product cost amount · Zero TDS · This is a reimbursement,
not income for agents
Why no TDS on agent payouts
Agents place orders and are reimbursed the exact product cost they spent. This is a
reimbursement of expense, not professional fees or contract work. Digidab pays the
full amount to each agent. No TDS is deducted. Agents receive 100% of product cost payout.
Brand GST on Product Cost — Per-Brand Setting
Some brands charge GST on PC (input credit for Digidab) · Some don't · Set per brand
| Brand | GST on PC? | PC Amount | GST on PC (18%) | Input Credit | TDS Deducted? | TDS Amount | Net Payment Received | Accounting Treatment |
|---|
TDS Receivable Calendar
When brands deposit TDS to govt on your behalf
| Month | Brand | TDS Deducted | Govt Deposit Due | 26AS Reflected? |
|---|---|---|---|---|
| Jan 2026 | ZapStyle + FreshBrew + TechPulse | ₹9,240 | Feb 7, 2026 | ✓ Yes |
| Feb 2026 | ZapStyle + FreshBrew + TechPulse | ₹9,840 | Mar 7, 2026 | ✓ Yes |
| Mar 2026 | FreshBrew + TechPulse | ₹9,340 | Apr 7, 2026 | Pending |
Form 26Q — Due Dates (as Deductee)
Filed by your brands, reflects in your 26AS
| Quarter | Period | Filed By | TDS Amount | Your 26AS |
|---|---|---|---|---|
| Q1 | Apr–Jun 25 | Jul 31 | ₹22,400 | ✓ Reflected |
| Q2 | Jul–Sep 25 | Oct 31 | ₹25,200 | ✓ Reflected |
| Q3 | Oct–Dec 25 | Jan 31 | ₹28,040 | ✓ Reflected |
| Q4 | Jan–Mar 26 | May 31, 2026 | ₹28,420 | Pending |
How to verify TDS in Form 26AS:
1. Login to incometax.gov.in2. Go to e-File → View Form 26AS
3. Part A shows TDS deducted by brands
4. Match with this register — discrepancies → follow up with brand
TDS Receivable Ledger
Dr when reflected in 26AS (claimable) · Cr when claimed in ITR · Running balance =
advance tax credit
Date
Voucher
Narration
Debit (Dr)
Credit (Cr)
Balance
Payments
| Brand | Invoice | PC | SF | Total | Paid | Buffer | Status | Actions |
|---|
Fee Tracker
| Campaign | Delivered | Cancelled | PC Total | SF Gross | SF Adj (cancel) | SF Net | GST |
|---|
Vyapar Reconcile
Incoming · Outgoing · Cancellation credit notes · Match with Vyapar
Field Mapping
| Digidab | Vyapar | Notes |
|---|---|---|
| DD-INV-2026-001 | Invoice Number | Must match exactly |
| Service Fee (net of cancels) | Item Amount (taxable) | GST on net SF only |
| Product Cost | Non-taxable line | No GST |
| Credit Note (cancellation) | Credit Note in Vyapar | Reduces brand balance |
| Agent Payout | Purchase / Expense | Debit Agent A/c |
| GST Paid | Tax Payment Voucher | Govt payment on 20th |
Incoming vs Outgoing
INCOMING
• Service Fee from brands (invoice
raised)
• Product Cost received (forward to agents)
• Advance from new brands
• Less: Credit notes for cancellations
• Product Cost received (forward to agents)
• Advance from new brands
• Less: Credit notes for cancellations
OUTGOING
• Agent payouts (weekly, net of
deductions)
• GST to government (20th every month)
• Operating expenses
• Product Cost forwarded to agents
• GST to government (20th every month)
• Operating expenses
• Product Cost forwarded to agents
Brands
| Brand | GSTIN | SKUs | PC/Ord | SF/Ord | Buffer | Cancels | Status | Actions |
|---|
Agents
Daily tasks · 9AM login · Order completion · Fixed monthly salary
| Agent | Login | Assigned | Done | Cancelled | Net Done | Efficiency | Monthly Salary | Performance | Actions |
|---|
Analytics & Reports
Weekly · Monthly · Quarterly · Custom range · All metrics in one place
Daily
Weekly
Monthly
Quarterly
Custom
Revenue & Profit
Orders & Operations
Revenue Trend
Daily service fee income
Orders Breakdown
Delivered vs Cancelled vs Pending
Agent Performance
Agent Leaderboard
Orders done · Cancellations · Net earnings · Efficiency
| # | Agent | Assigned | Done | Cancelled | Net | Efficiency | Gross Pay | Deduction | Net Pay | Performance |
|---|
Brand Performance
Brand Revenue Contribution
Service fee per brand · Cancel rate · Health · SF per order
| Brand | Platform | Orders | Cancelled | Cancel % | SF Income | GST | Health | SF Share | Status |
|---|
Cancellation Analytics
Cancellations by Reason
Cancellations by Agent
Higher = needs attention
Review & Rating Analytics
Review Type Completion by Campaign
Written Reviews · Star Ratings · Organic Orders — target vs actual
| Campaign | Review Target | Review Done | Rating Target | Rating Done | Organic Target | Organic Done | Overall |
|---|
GST & Finance Summary
GST Summary
Taxable SF (net cancels)₹1,38,000
Output GST (18%)₹24,840
CGST (9%)₹12,420
SGST (9%)₹12,420
ITC Available₹0
Net GST Payable₹24,840
Payout Summary
Total Agent Salaries₹1,33,000
Salary Deductions₹0
Net Salary Cost₹1,33,000
Agents Paid7 / 8
Avg Salary/Agent₹16,625
P&L Snapshot
Service Fee Income₹18,21,600
Agent Cost (net)−₹1,18,600
GST Paid−₹24,840
Operating Expenses−₹12,000
Net Profit₹16,66,160
Period Comparison
Week-over-Week / Month-over-Month Comparison
Tracking growth across all key metrics
| Metric | This Week | Last Week | 2 Weeks Ago | Trend |
|---|
Platform Split
Amazon vs Flipkart vs Meesho
Orders · Revenue · Cancel rate per platform
Tasks
Leads & CRM
Automations
16 rules including cancellation flow
Sheet Sync
Live Sync
Orders + Types● 2 min ago
Cancellations● Real-time
Payout sheet● Updated
Conflict log● 0 new
Sheet Permissions
Cancellation column — Admin only
Only admin can mark an order cancelled. Agent cannot. Cancellation auto-triggers
deduction + reassignment.
️
Agent fills: Proof URL + Done Status only
All other columns locked to admin.
WhatsApp
Templates
Cancellation + ReassignmentInstant
" Order #[ID] cancelled ([Reason]). Please redo this order. Same product, same
platform. Will deduct ₹[X] from Friday payout. — Digidab"
Payout ReceiptWeekly
" Payout sent! ₹[Gross] orders − ₹[Deduct] cancelled = ₹[Net] transferred to UPI. —
Digidab"
Early CompletionAuto
" Campaign done early! Final invoice attached. Ready for next launch? — Digidab"
Brand Invoice AdjustmentAuto
" Invoice updated: [X] orders cancelled this week, adjusted in INV-[Y]. Net amount:
₹[Z]. — Digidab"
Recent
Order #ORD-4817 cancelled (Buyer). Please redo. Deduction ₹35 next payout. — Digidab
10:30 AM · Dev P
Ok placing again now
10:32 AM
Payout: ₹16,450 placed − ₹350 cancelled = ₹16,100 transferred UPI. — Digidab
Fri 6PM · Priya S
Settings
Company & GST
Payout & Cancellation Rules
Fixed rule — cannot change
Fixed rule — cannot change
Notifications
All alerts in one place · Mark as read · Filter by type
All 14
Payment 4
Tax 3
Agents 4
Health 3
Calendar
Payout Fridays · GST/TDS deadlines · Campaign ends · Follow-ups · TDS deposits
March 2026
Upcoming (7 days)
Event Types
Payment Due / Locked
Agent Payout Friday
Campaign End
CRM Follow-up
Custom / Meeting
Reports
Generate · Save · Share — PDF · Excel · WhatsApp · Branded with Digidab logo
Reports Generated
24
This month
Shared with CA
8
PDF exports
WhatsApp Sent
12
Summary reports
Excel Exports
4
Vyapar / Tally
Quick Generate
One-click reports · Branded with Digidab logo
WhatsApp-Ready Summaries
Copy and send instantly
Saved Reports
| Report Name | Type | Period | Generated | Format | Actions |
|---|
Role Management
Admin · Manager · Agent · Brand — control who sees what
4 Role Levels — What Each Can Access
Admin: Everything — payments, GST, TDS, payouts, all reports, role management,
settings
Manager: Campaigns, orders, agents, reviews, brands, analytics, CRM — NO payments, GST, TDS, payouts, P&L
Agent: Only their own daily tasks, proof upload, earnings — nothing else
Brand: Only their own campaign progress, buffer balance, invoices — read only
Manager: Campaigns, orders, agents, reviews, brands, analytics, CRM — NO payments, GST, TDS, payouts, P&L
Agent: Only their own daily tasks, proof upload, earnings — nothing else
Brand: Only their own campaign progress, buffer balance, invoices — read only
Permission Matrix
Active Users
Expense Tracker
Log all costs · Auto-updates P&L · Categorised for CA
Total Expenses (Mar)
₹38,400
All categories
Technology
₹8,200
WhatsApp, hosting
Office
₹14,000
Rent, utilities
Travel & Misc
₹9,200
Travel, misc
Professional Fees
₹7,000
CA, legal
Expense Log
Every expense logged → auto-deducted from P&L
| Date | Category | Description | Amount | GST Input? | Voucher | Actions |
|---|---|---|---|---|---|---|
| Total March 2026 | ₹38,400 | |||||
Category Breakdown
Impact on P&L
Service Fee Income₹18,21,600
Agent Cost (net)−₹1,18,600
GST Paid−₹24,840
Operating Expenses−₹38,400
Net Profit₹16,39,760
Brand Ratings
Internal score · Payment reliability · Reorder rate · Cooperation — helps you
prioritise
How Brand Rating is Calculated — 4 Pillars
Payment Speed (30pts): Pays on time = 30 · 1–7 days late = 20 · 7+ days = 5 · Never
pays = 0 |
Reorder Rate (25pts): 3+ campaigns = 25 · 2 campaigns = 15 · 1 campaign = 5
|
Cooperation (25pts): No disputes, clear briefs, responsive = 25 · Average = 15 ·
Difficult = 5 |
Campaign Size (20pts): ₹2L+ per campaign = 20 · ₹50K–2L = 10 · Below ₹50K = 5
Brand Scoreboard
Higher score = priority for re-engagement, better service, faster campaign launch
Re-engagement Priority
Who to call first for new campaigns
Activity Feed
Real-time · Everything happening right now across all campaigns and agents
Live Feed
All
Orders
Payments
Agents
Right Now
Today Summary
WhatsApp Template Manager
Edit all 16 auto-messages · Variables like [Brand], [Amount], [AgentName] · Test
before saving
Available Variables — use in any template
[BrandName]
[AgentName]
[Amount]
[OrderID]
[InvoiceNo]
[CancelReason]
[DueDate]
[Platform]
[HealthScore]
Bulk Order Import
Paste CSV of 200+ order IDs · System assigns agents + review types automatically
How Bulk Import Works
Paste order IDs (one per line or CSV) → Select campaign → System auto-assigns to agents based on their
capacity → Review/Rating/Organic split applied → Google Sheet updated → WhatsApp sent to all agents.
Takes 10 seconds for 500 orders.
Import Orders
Paste order IDs above to preview assignment
Import History
| Date | Campaign | Orders | Agents | Status |
|---|---|---|---|---|
| Mar 13 | FreshBrew | 200 | 5 agents | ✓ Done |
| Mar 10 | TechPulse | 300 | 7 agents | ✓ Done |
| Mar 07 | GlowSkin | 150 | 4 agents | ✓ Done |
Document Vault
Contracts · GST certificates · Agent ID proofs · Agreements · All in one place
Total Documents
34
Brand Contracts
8
Agent KYC
14
Tax / Legal
12
All
Brand Contracts
Agent KYC
GST / TDS
Agreements
| Document Name | Category | Related To | Uploaded | Size | Actions |
|---|
Mark Order as Cancelled
Auto-triggers: agent deduction · reassignment · brand invoice adjustment · audit log
Agent Deduction
₹35
Next Friday payout
Order Reassigned To
Same Agent
Must redo immediately
Brand Invoice
Adjusted Next
Credit note raised